London’s Online Dating Obsession

England’s capital is constantly alive with activity. And now the thriving metropolis is gripped by a new obsession. Online dating has changed the way people find love and meet new people in London. It’s revolutionising the way people date. You are at risk of becoming the odd one out if you haven’t tried a dating service. So why is London internet dating such a hit? Here are a few reasons:

Hectic lifestyles

Londoners are probably the most sleep-deprived people you’ll ever meet. They line station platforms for the daily commute, leaving as early as 6am and returning as late as 10pm. Even when they’re not working, they’re slaves to their exhausting social lives, filling the bars, pubs and clubs all through the weekend, as well as on most weeknights. Dating in Manchester or London has to be squeezed into precious time. Therefore online dating can be great option as it can save you time by ensuring you are matched with singles who you can almost immediately arrange to meet – as opposed to waiting in a bar until someone of vague interest comes along!

A tech-savvy generation

The dating generation in London are all incredibly technology savvy and are also beginning to be quite dependent on their various devices. Everyone whips out their Smartphones on the bus and will be tweeting or facebooking away at every available moment. They order food, books, clothes and just about everything on the Internet. So, if there’s a way they can use technology to make another part of their life easier, they’re guaranteed to jump at the chance. Just tell them they can find a string of new matches instead whilst they’re on the bus and they’ll be there touch-typing away.

Narrowing the field

With such a vast population – at around 7.5 million by the latest count –it can be so difficult to find anyone who shares the same interests and values as you in London. You can end up dating a large number of unsuitable people before you find one who is in any way compatible. Dating sites allow you to get directly connected with those you are compatible with. They use extensive questionnaires to match people with similar hobbies, beliefs and attitudes to life. This way you’re immediately faced with a whole list of people you’re guaranteed to have a lot in common with. There are even niche sites for those with very specific interests e.g. there’s a dating site just for farmers!

Serious online dating

All too often in London, when you meet people in bars or clubs they won’t be looking for anything serious. It’s a lottery to meet people in this way, as you simply don’t know whom you’ll come into contact with. Dating websites are places where everyone is looking for a relationship – especially on niche ‘relationship’ sites. Here you know you won’t be wasting your time talking to someone as it could definitely lead somewhere.

So London’s obsession with online dating is no longer such a mystery… now why not try it yourself?